What's in Lucy Hale's Makeup Bag? Watch Her Grande GRWM

Lucy Hale's makeup bag is small but mighty. See the mascara and brow gel she reaches for, why they double as skincare, and how to get her look in minutes.

Lucy Hale's 60-Second Lash & Brow Routine (Steal It)

Lucy Hale's lash and brow routine takes under a minute. Here's exactly how to apply GrandeLASH-MD and GrandeBROW like she does, plus the mistakes to skip.

Lucy Hale's Lash Secret? She's Been Using GrandeLASH-MD for Years

Lucy Hale is our new Brand Ambassador, but she's been a GrandeLASH-MD fan since her mid-20s. Here's what she uses, why she started, and how to start your own ritual.

Holiday 2025: Better Together

This holiday season, we’re bringing back what really matters — connection, confidence, and that glow you can’t fake. Our Holiday 2025 Collection is all about celebrating the power of meaningful pairings: time with your favorite people, gifts that actually mean something, and beauty routines that just work better in sync.

17 Years of Grande: The Lash That Launched a Movement

Seventeen years ago, Alicia Grande had a bold idea: what if beauty didn’t just decorate—it delivered real results? With one visionary product and a mission to help people feel confident in their natural beauty, Grande Cosmetics was born. And now, we’re blowing out 17 candles and celebrating the journey that brought us here—lash by lash, brow by brow, year by year.

Alicia Grande: The Beauty Visionary Behind Grande Cosmetics

Some people find their calling early in life, and for Alicia Grande, that calling was beauty. The Founder and CEO of Grande Cosmetics, Alicia built her brand on the belief that beauty should do more than just enhance—it should empower.

The Lash Power Pair: Why GrandeLASH-MD and GrandeREPAIR Are Better Together

It’s National Lash Month, and let’s get one thing straight: a lash serum is a game-changer—but pairing it with the right support takes your results even further.

Introducing GrandeWRAP Tubing Mascara – Go to Great Lengths

Celebrate Grande's Annual Lash Month: National Lash Day, All Month Long

It’s the most fabulous time of the year—Lash Month! At Grande, we’re not just celebrating National Lash Day on February 19th—we’re taking the entire month to honor the beauty, power, and potential of your lashes.