Summer’s comin’ in HOT! Beat the heat and make sure your lashes will LAST with this brand new waterproof formula inspired by the iconic GrandeMASCARA. You may not be able to make it to Italy this Summer but don’t worry, we brought Italy to you with this Italian-made splash-proof superstar. *chef’s kiss* What’s the difference between regular GrandeMASCARA & waterproof GrandeMASCARA? Grande babes around the globe are obsessed with our OG GrandeMASCARA, that’s why we made sure to keep everything you already love! It’s still our best-selling volumizing and lengthening mascara in the same incredible formula, just waterproof. The lash-lovin’ creamy and cruelty-free formula layers lashes to new lengths without flaking or smudging. So jump in that pool, crush that workout, and watch your fave rom-com without thinking twice! Honestly, this before and after speaks for itself. Now let’s talk about the BRUSH *please see below*— this understated bristle brush comes fully equipped with a mix of hard and soft fibers to grab and coat every last lash, even those itty bitty baby lashes you can’t see! Is waterproof mascara safe for my lashes? Waterproof mascaras have a bad reputation of being dry & damaging. That’s why we’ve infused GrandeMASCARA with only the best lash-conditioning cocktail made up of peptides, vitamin E & a wax blend. It’s also safe for contact lens wearers, too! How do I apply? More importantly, how do I remove waterproof GrandeMASCARA? Apply from base of lash line to tips of lashes, wiggling the wand upwards and outwards to evenly grab and coat every lash. For maximum volume, apply multiple coats. Pro tip: let each coat dry before layering! We know what you’re thinking—okay I know how to apply but how do I take off waterproof mascara?! Here’s how to wash off waterproof mascara. All it takes is 3 simple steps: Soak a cotton pad in eye makeup remover, or your favorite beauty oil. Press the cotton pad on your closed eyelid, allowing it to gently rest for 30 seconds. Swipe the cotton pad (gently) downwards in the direction of your lashes. Never scrub or rub, repeat as needed. To make sure your lashes receive maximum TLC, we recommend applying GrandeLASH-MD to lashes as a last step in your nighttime routine after removal. You can catch me in my (adult) kiddie pool all summer long with my lashes intact and a cocktail in-hand. Lash but not least, make sure to tag us in all of your adventures; and remember, don’t do anything we wouldn’t do. #SummerWithGrande @grandecosmetics
May 11, 2021
Meet the Tik Tok viral lash serum: GrandeLASH-MD!
You may have seen our Tik Tok videos pop up on your For You Page and have some questions (like… what is a lash serum & why do I need it) – we hear you and are here to help! 5 Reasons You Need GrandeLASH-MD Lash Enhancing Serum Now! Your...
October 09, 2020
Self-Care Tips & Ideas While Social Distancing
While self-care is always a good idea, due to recent events it’s something that’s necessary now more than ever. Since almost everyone has shifted into a new normal routine of working from home, there are a few things to keep in mind while these changes are taking place. Achieving a healthy work/life balance from...
January 23, 2020
No Falsies February
Big news: it's #NoFalsiesFebruary! Read more about how you can take the challenge and ditch your falsies in favor of your own natural lashes.
January 23, 2020
Why Everyone Needs A Brow Serum
Confession time: did you over-pluck your brows when thin was in? It's okay, you can still get the appearance of full, bold brows.
July 30, 2019
It's Time For A Lash Detox
You’ve reached that point again. Your back to back appointments for lash extensions & daily environmental damage has left your natural lashes looking well, lack-luster. Here’s what to do:
July 30, 2019
Imagine this: you’re lying by the pool on a gorgeous summer day flaunting long, lush natural lashes that are 100% all your own. Long gone are the days of worrying about your mascara running down your face in the sweltering sun. Keep reading for tips to beat the summer heat...