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Alicia Grande: The Beauty Visionary Behind Grande Cosmetics

# Grande Life
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Alicia Grande: The Beauty Visionary Behind Grande Cosmetics

Some people find their calling early in life, and for Alicia Grande, that calling was beauty. The Founder and CEO of Grande Cosmetics, Alicia built her brand on the belief that beauty should do more than just enhance—it should empower. Her journey is about transformation, resilience, and a commitment to creating products that truly make a difference.

From Beauty Enthusiast to Industry Disruptor

Alicia’s love affair with beauty started young. As a teenager, she was already immersed in the beauty retail world, drawn to the industry’s power to make people feel confident and radiant. But Alicia wasn’t just another beauty lover—she had a hunger for knowledge and a sharp eye for innovation.

That curiosity led her to launch her own radio show, “The Health Buzz,” where she interviewed top beauty experts and doctors about the latest trends and scientific breakthroughs. It wasn’t just about looking good; it was about finding real solutions that worked. And that’s exactly what happened next.

The Lash Serum That Started It All

After experiencing postpartum hair loss, Alicia found herself on the hunt for something that could truly make a difference. When she discovered a lash-enhancing serum that actually worked—not just on models, but on herself—she knew she had struck gold. In 2008, armed with a game-changing product and an unstoppable entrepreneurial spirit, she launched Grande Cosmetics.

GrandeLASH-MD Lash Enhancing Serum quickly became a cult favorite, winning over skeptics and beauty lovers alike. It was more than just another beauty product; it was a movement. A movement that said, “You don’t have to settle. Your lashes (and brows, lips, and hair) can be bigger, better, and bolder.”

Building a Beauty Powerhouse

Fast forward almost 17 years, and Grande Cosmetics has become the #1 Lash & Brow Serum Brand in the U.S.* Alicia’s brand has expanded internationally, offering beauty-enhancing formulas that go beyond surface-level glam. From fuller-looking brows to plumper lips and stronger hair, her products are designed with one goal: to help people feel like the most powerful version of themselves.

And she’s done it her way—by surrounding herself with a diverse, powerhouse team of women who bring fresh ideas, bold energy, and real innovation to the table. With Grande Cosmetics sold at Sephora, Ulta, Amazon, Salon Centric, and of course, grandecosmetics.com, Alicia’s vision has become a reality for beauty lovers worldwide.

Beauty with a Purpose

For Alicia, success isn’t just measured in sales—it’s measured in impact. That’s why she created "Grande Gives Back," a philanthropic initiative that has raised over $1,005,000 for organizations like Katz Institute for Women’s Health, Sister Song, Working for Women, Dress for Success, and Feeding America.

Her relentless drive and commitment to innovation hasn’t gone unnoticed. With over 120 brand beauty awards from ELLE, Cosmopolitan, Harper’s BAZAAR, and more. Alicia was recently honored as the 2023 CEW Female Founder Honoree and 2024 New You Media Entrepreneur of the Year. Alicia also proudly sits as an Executive Member of the Katz Institute for Women’s Health, furthering her mission to enhance women’s confidence and health. 

The Legacy of Grande

Alicia Grande didn’t just build a beauty brand—she built a revolution. One that challenges the industry to do more, be more, and give more. She turned a personal challenge into a game-changing empire, proving that when beauty meets innovation, anything is possible.

Because in the world of Grande Cosmetics, beauty isn’t just about looking good—it’s about believing in yourself, taking bold risks, and never settling for less. And that? That’s a legacy that lasts.


 

Source: Circana/U.S. Prestige Beauty Total Measured Market, Lash/Brow Treatment Dollar Sales, Skincare Form/Texture: Serum, January – April 2023 combined

Photo credit: @fadilberishaphotography

# Grande Life
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