#1 Lash & Brow Serum Brand in America*

America's #1 Lash & Brow Serum Brand*

TRANSFORMING BEAUTY SINCE 2008

Grande Cosmetics is a cult favorite beauty brand with breakthrough, salon-service inspired DIY formulas that empower women to embrace their own natural features. With a product line inspired by transformations of all kinds & over 90 industry award wins, we’re on a mission to encourage everyone to live large & embrace their most authentic selves. Specifically, we specialize in powerful serums & skincare-infused cosmetics that give you bigger, bolder looking lashes, lips, brows, & hair.

 

What makes us different? We create beauty campaigns that follow along with, & feature, real women of all ages and backgrounds on their Grande journeys to enhance their lashes, lips, brows and hair & conquer their most frustrating beauty concerns in a true-to-Grande, DIY fashion. All while fostering a sense of self & authenticity along the way (without prescriptions, falsies, injections or bank-busting investments). Our hope is to break down beauty barriers & allow you to access both meaningful inner and outer transformations.

TRANSFORMING BEAUTY SINCE 2008

Here at Grande Cosmetics, we believe in living large and embracing one's own natural features. How? With powerful, transformative serums that give you bigger & bolder lashes, brows, hair, & lips! Grande is committed to creating innovative, performance-driven cosmetics that work and has won over 90 sought-after beauty awards since its inception.

The brand’s efficacious formulas deliver both instant results and long-term benefits, backed by extensive professional 3rd party research studies. Customers aren’t just purchasing an aspiration – Alicia Grande makes sure that every product delivers what it promises. 

 

Meet Alicia

CEO|FOUNDER

Founded in 2008 by Alicia Grande, Grande Cosmetics was established with the vision that all women should feel empowered every day.

"My humble beginnings started at the kitchen table and our shipping department was in my garage! Today, I'm proud to say that we have grown into a complete beauty brand."

Over the course of 10+ years, Alicia Grande has strategically expanded the entire Grande Cosmetics line to feature over 40 SKUs targeting lashes, brows, lips, hair and skin through transformative serums and double-duty makeup products.

Her female-founded brand employs a diverse staff of women of all ages and backgrounds to help keep Grande Cosmetics’ assortment of functional cosmetics robust, fun, and inclusive. 

Alicia Grande, Founder & CEO

Meet Alicia Grande

FOUNDER & CEO

I started Grande Cosmetics in 2008, in my bedroom with nothing but 1 serum formula, and shipped products out from my garage. I saw a need in the beauty industry for a natural solution for longer looking lashes.

 

What a journey it’s been! 14 years later, we've grown into a complete beauty line with over 40 double-duty skincare infused products that sell on Amazon, Sephora, Ulta —and beyond!

 

Grande Cosmetics has paved the way for double-duty skincare-infused cosmetics, to help you reach your full potential while still feeling like well... yourself! I’m excited to share with you our products that have empowered millions of women around the world to live bolder, and confidently, with enhanced lashes, brows, hair, and lips.

Alicia Grande, Founder & CEO

The Product That Started It All

The Product That Started It All

36 TIME AWARD WINNER | 90 DAY MONEY BACK GUARANTEE

Grande Cosmetics' very first product was GrandeLASH-MD—a revolutionary lash enhancing serum that gave people longer, thicker looking lashes. From there, the serum caught on like wildfire and garnered a cult-following. Since 2008, we've transformed millions of lashes & are proud to say that we are America's #1 Lash & Brow Serum Brand* today.

 

36 TIME AWARD WINNER | 90 DAY MONEY BACK GUARANTEE

Grande Cosmetics' very first product was GrandeLASH-MD—a revolutionary lash enhancing serum that gave people longer, thicker looking lashes.

From there, the serum caught on like wildfire and garnered a cult-following. We've sold millions in the wholesale and retail space since the company's inception and are America's #1 Lash & Brow Serum Brand* in today's market.

Bigger Than Beauty

Bigger Than Beauty

OVER $650,000+ RAISED

Our choices as individuals and as a company, have the ability to change the world. That's why we make it a priority to support the charitable initiatives that are near and dear to our hearts.

To check out what we're currently doing to not only look good, but do good, visit our Grande Gives Back page.

OVER $320,000+ RAISED

Our choices as individuals and as a company, have the ability to change the world. That's why we make it a priority to support the charitable initiatives that are near and dear to our hearts.

To check out what we're currently doing to not only look good, but do good, visit our Grande Gives Back page.

Beauty Without Bunnies

Cruelty-Free

PETA APPROVED

We love all our furry friends! Here at Grande Cosmetics, all of our products—past, present, and future, are never tested on animals.

We are a proudly PETA certified cruelty-free brand.

Learn More

PETA APPROVED

We love all our furry friends! Here at Grande Cosmetics, all of our products—past, present, and future, are never tested on animals.

We are a proudly PETA certified cruelty-free brand.

Learn More 



More on Grande Cosmetics

More on Grande Cosmetics

FROM CEO & FOUNDER, ALICIA GRANDE

FROM CEO & FOUNDER, ALICIA GRANDE


*Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Measured Market, All Other Face Skincare Brand Sales, Body Part: Eye, Jan-Jun 2021

*Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Measured Market, All Other Face Skincare Brand Sales, Body Part: Eye, Jan-March 2022