17 Years of Grande: The Lash That Launched a Movement

Seventeen years ago, Alicia Grande had a bold idea: what if beauty didn’t just decorate—it delivered real results? With one visionary product and a mission to help people feel confident in their natural beauty, Grande Cosmetics was born. And now, we’re blowing out 17 candles and celebrating the journey that brought us here—lash by lash, brow by brow, year by year.

2008: One Woman. One Serum. One Big Idea.
It started in Alicia’s own bathroom mirror. After experiencing postpartum hair loss, she was searching for something—anything—that could help her feel like herself again. She found it in a lash-enhancing serum that actually worked. That breakthrough didn’t just change her lashes. It changed her life. And soon after, GrandeLASH-MD was born.

The Early Days: Beauty That Works Harder
From day one, Grande stood for more than makeup. We pioneered the concept of “functional cosmetics”—products that don’t just make you look good for the day, but helps give you bolder and stronger-looking features over time. Word spread. Results spoke. And soon, GrandeLASH-MD became a cult favorite and the cornerstone of our enhancing product lineup.

Expanding the Vision
Brows. Lips. Hair. Skin. As our community grew, so did our offerings. Over the years, we’ve launched game-changing formulas that empower your natural beauty—always backed by science, driven by results, and rooted in the belief that confidence starts from within.

Fast Forward 17 Years...
Today, we’re proud to be the #1 Lash & Brow Serum Brand in the U.S.* with over 130 beauty awards and millions of transformations worldwide. But through it all, one thing hasn’t changed: our commitment to helping you amplify your confidence and show up as your boldest, most authentic self.

What’s Next? Even More Grande.
We’re not slowing down. This birthday marks more than just a milestone—it’s a moment to look ahead. Expect even more innovation, beauty secrets (no gatekeeping here), and products that give you the power to enhance what you already have.

Celebrate With Us!
We’re keeping the party going with weekly offers, exclusive giveaways, and surprises you won’t want to miss. Because this celebration? It’s just as much about you as it is about us. You’ve helped us grow every step of the way—and we can’t wait to grow even more with you.