Lucy Hale's 60-Second Lash & Brow Routine (Steal It)

Lucy Hale applying GrandeLASH-MD lash serum in her bathroom mirror

Quick answer: Lucy Hale's routine takes under a minute. Once a day, she swipes GrandeLASH-MD Lash Enhancing Serum along her upper lash line and GrandeBROW Brow Enhancing Serum through her brows, then follows with GrandeREPAIR Leave-In Lash Conditioner. With daily use, you can expect longer-looking lashes and fuller-looking brows in 4-6 weeks.^*

Lucy Hale doesn't have a complicated beauty routine, and honestly, that's the point. "Most days I don't even wear mascara because I love that clean, effortless feeling," she told us. What she does have is a tiny daily ritual she's stuck with for years. The good news? It's easy to copy, and you can start tonight.

How do you apply GrandeLASH-MD like Lucy Hale?

Apply GrandeLASH-MD once a day with one dip and one swipe along the base of your upper lash line, just like liquid liner. That's it. Here's the full routine, step by step:

Start with clean, dry skin. Remove any makeup around your eyes and make sure the area is completely dry.
Swipe on GrandeLASH-MD. Dip the brush once, then draw it across the base of your upper lashes in one smooth line. One swipe per eye, upper lash line only.
Swipe on GrandeBROW. One swipe through each brow, focusing on any sparse spots.
Finish with GrandeREPAIR (Lucy's add-on). Once the serum has dried, sweep the leave-in conditioner through your lashes from root to tip, like mascara. Wear it alone overnight or under mascara during the day.

Lucy calls GrandeLASH-MD and GrandeREPAIR her "dynamic duo": the conditioner helps keep her lashes strong, and the serum works on length.

Close-up beauty shot of Lucy Hale's natural lashes for Grande Cosmetics

What mistakes should you avoid with lash serum?

The most common mistake is using too much. More serum doesn't mean faster results. Keep these in mind:

Don't overload the brush. One dip, one swipe per upper lash line is all you need.
Skip the lower lash line. GrandeLASH-MD goes on your upper lash line only.
Don't skip days. Consistency is what gets results. Lucy used it off and on for years before making it a daily habit, and that daily habit is what she credits.
Don't expect overnight change. Give it 4-6 weeks of daily use.^*

Why does Lucy Hale need a lash serum?

Between heavy mascara, false lashes and long filming days, Lucy's lashes take a beating. She started with Grande for repair, strength and overall lash health.

"And honestly, my lashes go THROUGH it. Between filming, mascara, false lashes, taking makeup on and off all day… they've seen some things."

You don't have to be on set to relate. Lash curlers, waterproof mascara, false lashes for a big night and rubbing off makeup at the end of the day all add up.

What's Lucy Hale's brow story?

If you over-plucked your brows at some point, Lucy gets it.

"Ironically, I hated how thick they were when I was younger, and like so many of us, I over-plucked them. Thankfully they grew back, because now the fuller, the better."

Today, full brows are a big part of how she sees herself, which is why GrandeBROW sits right next to GrandeLASH-MD in her routine.

How long does it take to see results?

With daily use, GrandeLASH-MD and GrandeBROW show longer-looking lashes and fuller-looking brows in 4-6 weeks.^* Results will vary, and they keep building the longer you stick with it. There's a reason Grande is the #1 Lash & Brow Serum Brand in the U.S.^**, and every formula is clinically tested.

How does Lucy do her makeup on makeup days?

When Lucy wants a little more, she keeps it just as simple:

GrandeWRAP Mascara: a nourishing tubing mascara that's smudge-proof, wears all day and comes off with just warm water. No rubbing or tugging on the lashes you've been taking care of.
GrandeBROW 2-in-1: a tinted, brow serum-infused gel that isn't crunchy or flaky. It's the newest addition to Lucy's bag.

Watch her put it all on in Lucy's get-ready-with-me video, or find out how long Lucy has been using GrandeLASH-MD.

Shop Lucy's routine

FAQ

How do you apply GrandeLASH-MD?

Once a day, on clean, dry skin, dip the brush once and swipe it across the base of your upper lash line like liquid liner. Apply to the upper lash line only.

Can I use GrandeREPAIR with GrandeLASH-MD?

Yes. Lucy Hale uses them together. Apply GrandeLASH-MD first, let it dry, then sweep GrandeREPAIR through your lashes from root to tip.

How long does GrandeLASH-MD take to work?

GrandeLASH-MD shows longer-looking lashes in 4-6 weeks with daily use.^* Results will vary.

What is Lucy Hale's lash and brow routine?

Lucy Hale applies GrandeLASH-MD to her upper lash line and GrandeBROW to her brows once a day, then conditions her lashes with GrandeREPAIR. The whole routine takes under a minute.

^*Based on a 12-week consumer study with 30 subjects. Results will vary.
^**Source: Circana, U.S. Prestige Beauty Total Measured Market, Lash/Brow Treatment Dollar Sales, Skincare Form/Texture: Serum, January to April 2023 combined.