Lucy Hale's Lash Secret? She's Been Using GrandeLASH-MD for Years

ucy Hale holding GrandeLASH-MD Lash Enhancing Serum

Quick answer: Lucy Hale uses GrandeLASH-MD Lash Enhancing Serum, and she's been using it since her mid-20s, long before she became our Brand Ambassador. She pairs it with GrandeREPAIR Leave-In Lash Conditioner, a combo she calls her "dynamic duo," and has made it a daily habit for the past year.

Here's the part we love most about our partnership with Lucy Hale: we didn't have to convince her. Long before she was the face of our "Small Rituals, Bigger Confidence" campaign, Lucy was already swiping on GrandeLASH-MD at her own bathroom sink. So when we asked her to share her routine, she didn't need to learn a new one. She just showed us the one she already had.

If you've ever looked at her lashes and wondered what she uses, this one's for you.

What lash serum does Lucy Hale use?

Lucy Hale uses GrandeLASH-MD Lash Enhancing Serum. She first tried it in her mid-20s, used it off and on for years, and then got serious about it. "I've been using it for the past year more consistently," she told us.

Why does she keep coming back? In her words:

"I love products like GrandeLASH-MD because they're such an easy little ritual that makes me feel good without feeling like I'm trying to change anything about myself."

Why did Lucy start using a lash serum?

Lucy started using GrandeLASH-MD for lash health: repair, strength and keeping her lashes in good shape. If you've ever worn false lashes for a wedding or piled on mascara for a night out, you know how rough that can be on your natural lashes. Now imagine doing it for work, day after day.

"And honestly, my lashes go THROUGH it. Between filming, mascara, false lashes, taking makeup on and off all day… they've seen some things."

For Lucy, GrandeLASH-MD became one of those simple things she can do every day to help keep her lashes looking and feeling healthy and strong. You don't need a film set for that to sound familiar.

Lucy's Grande routine at a glance

Product	What it does	How Lucy uses it
GrandeLASH-MD Lash Enhancing Serum	Longer-looking lashes in 4-6 weeks^*	One swipe along the upper lash line, every day
GrandeREPAIR Leave-In Lash Conditioner	Conditions lashes for a stronger, healthier look	Paired with her serum: her "dynamic duo"
GrandeBROW Brow Enhancing Serum	Fuller-looking brows in 4-6 weeks^*	One swipe through each brow, every day
GrandeWRAP Mascara	Nourishing tubing mascara that removes with warm water	On days she wants a little extra

Want the step-by-step? Read Lucy Hale's 60-Second Lash & Brow Routine.

Lucy Hale applying GrandeLASH-MD lash serum in her bathroom mirror

What does "Small Rituals, Bigger Confidence" mean for you?

It means you don't need a 12-step routine to feel good about how you look. You need one or two small things you actually do every day. That's the whole idea behind Lucy's ritual, and behind Grande since our founder, Alicia Grande, started the brand almost two decades ago: enhance what's already yours instead of trying to change it.

Lucy put it perfectly:

"A little enhancement? Absolutely. Becoming a completely different person? Not the goal."

One swipe of serum takes seconds. The payoff comes from doing it consistently, which is exactly what Lucy learned after years of on-and-off use.

Where can I see Lucy's Grande campaign?

Keep an eye out for Lucy on TV, on Instagram and in stores now through February 2027. Want to see how it all came together? Go behind the scenes with Lucy and watch her film her own routine at home.

Start your own ritual

The easiest way to try Lucy's routine is to start where she did:

FAQ

Is Lucy Hale really a GrandeLASH-MD user?

Yes. Lucy Hale started using GrandeLASH-MD in her mid-20s, years before becoming a Grande Cosmetics Brand Ambassador, and has used it consistently for the past year.