Grande's 17th Birthday

From Then to Now - Your Transformation Is Our Story

A lot has changed since 2008 - styles, products, even our packaging. But once thing has stayed the same: confidence never goes out of style.

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

100+ Awards Won

Over 10 Million Sold

35,000+ 5-Star Reviews

keep up with the deals

Week 1 - Sale Over

Sale Is Over!

Week 2 - Current

$17 Mascaras

Happening Now!

Shop Now

Week 3 - Upcoming

Coming Soon!

Available in 2 weeks

Week 4 - Upcoming

Coming Soon!

Available in 3 weeks

Then & Now

First, A Dream. Now, A Legacy.

For 17 years, we’ve been helping you enhance what you already have — because true beauty isn’t just about the outer transformations our products create; it’s about the inner transformation that happens when you look in the mirror and feel proud, confident, and glowing.

Shop Our 1st Product