0%

Leaders in Lash

Loading

Skip to content

From Then to Now - Your Transformation Is Our Story

A lot has changed since 2008 - styles, products, even our packaging. But once thing has stayed the same: confidence never goes out of style.

100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews
100+ Awards Won
Over 10 Million Sold
35,000+ 5-Star Reviews

keep up with the deals

Week 5 - Current

$17 Off $60+

Happening Now
Shop Now
Sorry - Sale Over

34% Off All Serums

Sorry - Sale Over

BOGO Bundles

Sorry - Sale Over

$17 Mascaras

Sorry - Sale Over

$17 Collection

Then & Now

First, A Dream. Now, A Legacy.

 For 17 years, we’ve been helping you enhance what you already have — because true beauty isn’t just about the outer transformations our products create; it’s about the inner transformation that happens when you look in the mirror and feel proud, confident, and glowing.

 

 

Start Your Own Transformation Journey

91% saw longer looking lashes with GrandeLASH-MD*

100% saw fuller looking brows with GrandeBROW**

Shop Enhancing Serums

*Based on a 12 week consumer study with 30 subjects. Results will vary. **Based on a 16 week consumer study with 30 subjects. Results will vary.

GrandeLASH-MD

GrandeLASH-MD

Shop Enhancing Serums
THEN & NOW

"Every enhanced lash, every fuller brow, every moment you feel your best, that’s what we’re here for — every step of your journey."

- xoxo Alicia Grande
Founder & CEO

TikTok Viral For A Reason

17 Years of Putting Your Safety First

We take pride in being the safest, most effective, and most studied lash serum brand with 11 safety and performance studies.

free gifts this month

Week 4 - Current

Free Hydrojug

With First 100 Orders
Shop Now
Week 3 - Sale Over

Sale Is Over!

Week 2 - Sale Over

Sale Is Over!

Week 1 - Sale Over

Sale Is Over!

TRY BEFORE YOU BUY
Try up to 3 items
Home try-on
 
1
2
3
4
1
2
3
4
Welcome back to the store page. Here's what to do next:
Step 1:
Browse items you'd like to order
Step 2:
Use the 'Add to Cart' button to add your new exchange items to the cart.
Step 3:
Checkout as usual with the same email or phone number to complete your exchange order.
left to place order
Please note: Processing your exchange may take up to one minute after placing your order.