Grande Cosmetics’ Takes Over The NYC Allure Store

by Grande Cosmetics |

Grande Cosmetics never misses a chance to treat our Grande Fans to a good time! On September 29th, we took over the Allure Store and hosted 300 guests to help us celebrate National Brow Day!  

Guests got the chance to see our newest member of the Grande Fam -Sheila. For those of you who don’t know, Sheila is our mascot who also always brings Grande energy and gives you the best advice on all things lashes and brows! (and just look at how beautiful she is!)

Allure Store Event

Inside the lash and brow event, guests got an exclusive, first-look at our revolutionary upcoming new brow product launch, GrandeBROW 2-in-1 Tinted Brow Gel with Brow Enhancing Serum, and our best-selling OG’s: GrandeLASH-MD Lash Enhancing Serum and GrandeBROW Brow Enhancing Serum.

Allure Store Event

Each guest got to bring home our super handy GrandeLASH-SEPARATOR Lash Seperator Comb (aka the lash tool you didn’t know you needed). We hope everyone enjoys their clump-free, perfectly separated lashes! If you missed the beauty preview event but want your own, make sure to check out the tool here


Guests also indulged in some delicious gelato by Dolce & Gelato and got behind our customized photo booth to capture their National Brow Day celebration!

Allure Store Event

We hope you get to join us for our next celebration! Stay tuned on our Instagram or TikTok @grandecosmetics for all event updates and watch our event recap here! 

(We have some exciting news soon! 👀)